How to Automate Your Online Business And Earn Passive Income

Automating an Online Business is one of the greatest things you can do. It gives you the ability to have your business working 24/7 while you are not even there! This way you are earning passive income and making sales while you sleep, as they say. I will be sharing with you the 4 main ways to automate your online business.

WEBSITE

A website is the home to your business. It is where people can learn about your business and what kinds of products and services you offer. People find your website through various ways on the internet, such as through search engines and social media.

It is very important to build a solid website that clearly outlines what your business is about, what products and services you offer, how they benefit, your businesses goals and values, how people can get in touch with you and more…

Setting up your products and services to be purchased on your website is the primary way that you can automate your business to earn passive income, while you don’t have to physically be there to make a sale.

LANDING PAGE

Otherwise known as a lead capture page, opt in page or a squeeze page. A landing page is a page that is offering some kind of value to a customer, and in return asks for their email address.

Having a landing page is a very clever tactic because even though the customer does not purchase anything when they opt-in with their email, they are considered as your ‘subscriber for life’ (until they choose to unsubscribe of course). This way you are able to continue to communicate with them through email.

You should understand that people usually don’t choose to purchase straight away, as they may be busy during the time or they may need to think about it. Therefore by gaining their email you are able to continue to communicate, build trust, offer more value and eventually offer a product or service to them at a later date.

Having a landing page allows you to build your subscriber list automatically, provided people can find your landing page and are interested in what you have to offer.

AUTORESPONDER

But wait, it gets better. It is certainly a great thing to be able to get email subscribers automatically, but you may be thinking that each time a person opts-in to your landing page, you will have to send an email individually for each person. This however, can’t be further from the truth.

You see, you can use an autoresponder or an email service such as AWeber that allows you to setup up emails that are sent automatically to a subscriber that opt-ins on your landing page. Once again, you don’t need to be there to communicate when a subscriber opts-in.

MARKETING

Last but not least, you should be marketing your business and services online to gain awareness so that people can actually find you. There are so many ways of marketing on the internet, while some ways take longer to see results, others are quicker such as paid ads.

For example, social media marketing is a free way of building your presence as a business using social media platforms such as Facebook. The price of it being free is that it will require more of your time and take longer to see results.

And for instance, Google AdWords is a paid advertising method that promotes your business and products through the Google search engine. This method is likely to yield fast results and it doesn’t take much of your time, for instance it may take 5 minutes to create an advertisement to run throughout the whole week.

All ways of Marketing are great for automation so that customers can find your landing page and services to make sales, while you can focus your time and energy elsewhere in your business or your life.

5 Profitable Niches Trending in Online Business and Internet Marketing

The success of every online marketing campaign lies on many factors that an internet marketer must consider. Among these considerations, it is the choice of the right marketing niche that contributes the most to success and profitability. But what is a niche? A niche is a specific category by which your product and services offered fall under. That being said, it is important that you carefully choose your niche when planning to establish your own online business, or else you will fail. To give you some ideas and in order to help your avoid pitfalls, you should know these five profitable niches trending in online business and internet marketing, as of today. So, read on:

1. Health and Fitness

If there’s something in the market that won’t die, it is the market of health and fitness. With health being one of human being most important assets, marketing products and services that cater to ones’ health and fitness are a great way to earn online profits. If you want to maximize your profitability, you can choose to market your products under this niche and come up with really good website content to convert visitors to buyers.

2. Beauty and Fashion

Beauty and fashion are also one of the niches you can take on, if you wish to profit in your online business. With people striving to achieve and maintain their beauty, having products that cater to their wants and needs is a great way to augment profits and earnings. You just have to learn to employ an effective site optimization campaign for you to be a step ahead of your competitors. Don’t worry, you don’t have to do all this by yourself. You can outsource about 90% of what needs to be done, in regards to search engine optimization.

3. Technology

One of the ever-growing niches an online marketer can choose is technology. Considering the fact that technology is already part of people’s daily lifestyle, it is just right to market products and services that would find solution to their needs and that will make their lives easier. This is, however, a very broad niche. So, you might as well choose a specific sub-niche under this. You can choose from mobile marketing, mobile apps, mobile advertising, smart watches, smartphones, and other wearable technology.

4. Entertainment and Gaming

Entertainment and gaming are one of the trending niches you can find. Since this niche is more popular among younger generations that comprise most of the world’s population, targeting products and services under this marketing category is a perfect move to maximize online business profits. So if you think you’re up to the challenging competition in this market niche, then focus your products and services on entertainment and gaming.

5. Online Relationships and Dating

As sociable beings, people will always try to build relationship with people, be it in real life or in a virtual context such as those that online dating sites promote. With the introduction of social media networks, online relationships have even become more popular over the years. As an online marketer, you can choose this niche to provide info on products and services to prospects and start climbing your ladder of profits. It is the nature of human beings to engage in dating, especially for single men and women. There are plenty of dating websites that have sprung up in recent years, showing that this is a big online business.

Choosing the perfect niche is a great way to start an online business. Correct selection of a niche, coupled by effective website optimization in search engines equals great profit, making you a successful online marketer.

Opening A Business Without Marketing Skills Can Be Dangerous To Your Bank Account!

Think about how you’re going to market your business. And remember that marketing is more than ads in newspapers, TV, and internet.

Some business owners fall into the trap of thinking that because their business is in a busy part of town they will succeed. I have news for you.

Just because your business is in a busy part of town and has a bunch of traffic walking by does not mean that you will have customers.

I am in internet marketing, I have had websites that pull in only 1000 visitors a month with great success and I have seen others that have had 3000+ visitors a day on their website and was making only $500 a month.

So don’t ever believe that if more eyes see your business that you will make money. Big advertisers want you to believe that so they can suck money out of your pockets.

Instead of focusing on how many people see your ads focus on the quality of the ad… Now I don’t mean the quality as in using high quality paper, super graphics or flashy websites. What I am talking about is more than that. It’s the quality of the words you are using within the ads.

There are two things you need to do to make sure that your ads are pulling in the prospects and turning them into paying customers.

The first thing is the words you use, you need to find out what words your current customers are using and start using their words within your ads. When you use your customers words exactly as they do, others like them will tune into your ads and listen to what you have to say. When you can steal the words right out of the prospects mind before they can say the words themselves, then begin to trust you.

In simple terms if the words are wrong, the ad will not pull in the numbers that it should. Get the words right and the returns will come.

The second thing you need to keep a close eye on is tracking the ads and seeing what ads are working and pulling in prospects in that way you can be sure to toss the losing ads away and only put money into the ads that actually bring in money.

It’s easy to track ads, if you are writing an ad for a magazine, put a special code at the bottom of the ad and have the prospect either bring in the ad or read the code when they call you. If you’re on the internet you can put automatic tracking code on your website to do this for you.

Make sure at the end of the day you are tracking the results and making changes so your marketing becomes stronger and stronger each day.

By honing your marking skills you will create a powerful company.

Internet Marketing – What Are the Pros and Cons?

Are you looking for the easiest and effective way to market? Business marketing is now one of the largest methods to make money. There are lots of successful businessmen who keep themselves updated with the latest trends in marketing. If you want to achieve the peak of success in this field, you might enter internet marketing. This style requires the use of technological support to fully attain the productivity of the business. This is one of the massively used business marketing styles by most of the large business marketing companies.

What is internet marketing?

This is the latest marketing style that is also known as online marketing. This involves the use of web and electronic mail to advertise and to directly sell products. This is possibly manifested through the help of electronic commerce that serves as the gateway of sales from websites to other sites. This marketing method is the development of traditional advertising such as magazines, newspapers, television and radio.

What are the areas of internet marketing?

This marketing method that uses the power of internet is divided into several areas including:

  • Social Media

Are you fond of visiting social network sites? Are you often of giving comments and tagging photos? Then, this is one way to market products. Social media comprises both marketing and advertising acts which commonly include viral marketing. The largest social network sites that can help you advertise and market products are Twitter, Digg, YouTube and Facebook.

  • Web

This marketing style involves the presence of affiliate marketing websites, e-commerce websites, informative websites, organic search engine results through SEO and online advertising on search engines.

  • Email

This area of online marketing encompasses advertising and promotional marketing acts that use e-mail messages directly to present and potential customers.

What are the advantages?

The world is now getting smarter and more advanced. There are successful business advertisers and marketers who shift from traditional to modern marketing style. Internet marketing is now the world’s primary marketing and advertising method to win more clients. This marketing method brings several advantages such as:

  • low cost

One of the important benefits of engaging into this internet or online marketing is the capacity to reduce marketing cost. Specifically, this will help to save you from staffing cost, location, and financial management.

  • Achievable

Marketing through the use of internet is a better way to get the attention of the people. There are lots of people who are using internet for several purposes. According to some studies, there are millions of online users who can see online advertising every day.

  • Easy

Making money through online is much easier than the traditional marketing methods. You have a great opportunity to get more clients within a short period of time. This method does not require too much time and effort to make a deal with your potential clients. By simply clicking the site, they can have transaction with you. In the present time, it is considered as the easiest way to market and advertise your products.

The main objective to the development and employment of modern marketing methods is to help business marketers in achieving consistent business production. Internet Marketing might have several benefits but it requires your knowledge and proper management to get the benefits that are right for you.

The Appeal of Email Marketing As an SEM Tool

Business is all about marketing. No matter how great your product or service is, unless you create awareness for it among your target audience your business is unlikely to take off. Statistics put forth by various marketing giants show that of all the online marketing avenues available for an entrepreneur, email marketing (EM) is the most suitable, affordable, effective, and tested method of creating awareness.

According to HubSpot, EM stands third in the list of most effective lead generation channels. Marketing Advisors, Convince and Convert, say that consumers are 138% more likely to buy an email marketed product. This is because 9 out of 10 people with an email account check their emails daily.

Is that it? Aren’t there any more reasons to embrace EM? There are many more reasons and some of them are listed below.

Simplicity

Writing emails is not a new skill that you need to spend a lot of time and resources on. It is a task that almost all entrepreneurs do on daily bases. The catch: you need to follow certain email marketing rules and conventions, but it is nothing complex.

Affordability

You need to spend money to earn money. There is no escaping this business principle. But what you have to look in any marketing avenue is how affordable is it? I won’t say EM is free or cheap, but it is a lot more affordable than other available online marketing channels. Where EM towers over the rest is on ROI (Return On Investment). A response report released by the Direct Marketing Association shows that the ROI on email marketing is around 28.5%, whereas the ROI on direct mail is just 7%. This percentage gap clearly shows EM is far more effective and affordable than marketing by other means. This also makes email marketing a preferred channel for start up and small business entrepreneurs who only have limited resources.

Measurability

There is no point in using a marketing avenue if you can’t track and measure its performance. Performance data collection and analysis have gained prominence in recent times, and the same is true in case of tracking and analyzing EM performance too. In the EM channel there are many actions you can track. Actions such as CTR (Click Through Rates), Open Rates, Delivery Rates, Bounce Rates, and Unsubscribe Rates would help you gain clear understanding of your email campaign performance and pinpoint areas that need better attention from you.

Customizability

Those skeptical of email marketing often equate it with bulk email spam. But there is nothing common between the two. With EM you are not sending unsolicited mails to unknown people. There is a lot of scope for customization in this marketing channel. EM gives you the option to decide who to send, when to send, and what to send. Customizability and target marketing are hallmarks of this marketing avenue.

Action Inducing

In spite of what the cynics’ say email marketing is action inducing. It persuades the recipient to click the ‘Read More’ button, social media links, buy, forward, or reply links. It is a great tool to get more inbound traffic and ultimately convert traffic to sales.

Convinced? Now it’s time to start your email campaign. Keep it simple. Start with small steps – prepare a list of recipients who have signed up for your newsletter, craft friendly result oriented messages, customize it, send it, and monitor its performance.